E-commerce

Reduce fraud, improve customer experience, and maintain list quality across your e-commerce platform. From Shopify's no-code flows to WooCommerce's custom implementations, we support all major e-commerce platforms.

Supported Platforms

Common E-commerce Use Cases

Customer Registration Verification

Verify emails when customers create new accounts to prevent fake registrations.

Benefits:

• Reduce fraudulent accounts
• Improve email list quality
• Decrease account creation abandonment
• Verify before sending confirmation emails

Checkout Email Verification

Validate emails during the checkout process to ensure order confirmations are deliverable.

Benefits:

• Prevent lost orders due to bad emails
• Reduce customer support inquiries
• Improve email delivery rates
• Enable proper follow-up communications

Subscriber Email Verification

Keep your marketing lists clean by verifying newsletter subscribers.

Benefits:

• Improve email campaign deliverability
• Reduce bounce rates
• Maintain ISP reputation
• Optimize marketing spend

Email Verification for Returns/Support

Verify customer emails for return requests and support tickets.

Benefits:

• Ensure support communications reach customers
• Reduce email bounces in support workflows
• Maintain customer data quality
• Enable proper follow-up

Platform Comparison

Implementation Strategies

1. Shopify: No-Code Setup

Use Shopify Flows or Webhooks for integration without writing code.

Advantages:

• No development required
• Built-in template library
• Easy to enable/disable
• No maintenance burden

2. WooCommerce: Custom Development

Extend WooCommerce with custom plugins and hooks.

Advantages:

• Full customization
• Access to entire customer lifecycle
• Can cache results in database
• Tight integration with WordPress

3. Magento: Module Development

Build custom modules for enterprise-grade integration.

Advantages:

• Highly scalable
• Can process bulk requests
• Integration with Magento's architecture
• Enterprise support options

4. BigCommerce: API Integration

Use BigCommerce APIs for real-time verification.

Advantages:

• Modern API platform
• Webhook support
• Detailed analytics
• Multi-store support

Best Practices

1. Don't Block Checkout

Allow users to proceed even if verification fails—show warnings instead of blocking.

2. Provide Clear Feedback

Tell customers why their email was flagged:

• "Please enter a valid email address"
• "This email domain doesn't accept deliveries"
• "We couldn't verify this address"

3. Cache Verification Results

Store results in your database to avoid redundant checks:

• Cache for 24-48 hours
• Flag emails that should always be checked again
• Monitor false positive rates

4. Handle API Failures Gracefully

If verification service is unavailable, allow checkout to proceed:

try {
  const result = await verifyEmail(email);
  // Process result
} catch (error) {
  // Log error but don't block checkout
  console.warn('Verification failed:', error);
  allowCheckoutToProceed();
}

5. Monitor Metrics

Track these metrics to optimize your implementation:

• Verification success rate
• Email validity distribution (valid/invalid/unknown)
• False positive rate (emails marked invalid but actually valid)
• API cost vs. fraud prevention savings

Related Resources