Marketing & CRM

Keep your marketing and CRM systems clean with accurate, verified email addresses. Integrate EmailVerify with your marketing platform to ensure high email deliverability and reduce bounce rates.

Supported Platforms

Use Cases

Lead Verification

Verify emails of new leads to ensure quality and deliverability.

Benefits:

• Reduce invalid leads in your funnel
• Improve sales team efficiency
• Focus on quality over quantity
• Better CRM data quality

List Cleaning

Periodically verify your entire email list to catch bad addresses.

Benefits:

• Improve email deliverability rates
• Reduce bounce rates
• Maintain ISP reputation
• Comply with CAN-SPAM requirements

Subscriber Management

Verify emails before adding to marketing lists.

Benefits:

• Reduce hard bounces
• Improve open rates
• Maintain sender reputation
• Enable better targeting

Re-engagement Campaigns

Identify invalid emails to remove before re-engagement campaigns.

Benefits:

• Focus effort on recoverable contacts
• Reduce bounce impact
• Improve campaign metrics
• Better ROI on campaigns

Platform Comparison

Integration Strategies

1. Real-Time Verification

Verify emails immediately upon import or lead capture.

How it works:

1. Lead submits email
2. Immediately sent to EmailVerify
3. Result stored in CRM
4. Invalid emails flagged or excluded

Best for: Lead capture forms, webinars, surveys

2. Batch Verification

Run bulk verification on existing lists periodically.

How it works:

1. Export list from CRM
2. Run bulk verification job
3. Get results in CSV
4. Re-import clean list

Best for: List maintenance, annual cleanings

3. Workflow Automation

Automatically verify emails in your marketing workflows.

How it works:

1. Trigger on new contact created
2. Verify email address
3. Add verification score to contact
4. Conditionally route based on result

Best for: Continuous improvement, lead scoring

4. List Segmentation

Create segments based on email validity.

How it works:

1. Verify all emails in list
2. Create segment: "Valid emails"
3. Create segment: "Risky emails"
4. Send different campaigns to each

Best for: Targeting, testing, optimization

Best Practices

1. Verify at Entry Points

Catch invalid emails early:

• Contact forms
• Newsletter signups
• Landing page submissions
• Import time

2. Maintain Regular Cleanings

Schedule periodic verification:

• Monthly for active lists
• Quarterly for inactive lists
• Before major campaigns
• After list merges

3. Monitor Metrics

Track these KPIs:

• Bounce rate: Target less than 2% for marketing
• Complaint rate: Keep below 0.1%
• List validity: Track % of valid addresses
• Cost per valid contact: Monitor ROI

4. Implement Smart Handling

Different actions for different statuses:

const handleVerificationResult = (email, result) => {
  switch(result.status) {
    case 'valid':
      addToActiveList(email);
      break;
    case 'invalid':
      moveToWaitlist(email);  // Don't delete immediately
      break;
    case 'unknown':
      addToQuestionableList(email);  // Monitor separately
      break;
    case 'accept_all':
      addToRiskyList(email);  // Higher risk of bounce
      break;
  }
};

5. Use Disposable Detection

Flag and exclude disposable email addresses:

if (result.result.disposable) {
  skipOrWarn('This email appears to be temporary/disposable');
}

Integration Workflows

HubSpot: Custom Property + Workflow

Contact is created → Webhook trigger
→ Verify with EmailVerify → Update custom property
→ HubSpot workflow routes based on property

ActiveCampaign: Automation Workflow

Contact added to list → Automation trigger
→ Verify email → Add tag (valid/invalid/risky)
→ Send different emails based on tag

Mailchimp: List Import Verification

Export list → Bulk verify → Import clean list
→ Run campaign → Monitor bounce rates

Related Resources