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1. é ä¿¡ç
é ä¿¡çã¯ãåä¿¡è ã®ã¡ãŒã«ãµãŒããŒã«æ£åžžã«é ä¿¡ãããã¡ãŒã«ã®å²åãæž¬å®ããŸãã
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äŸïŒ10,000éã®ã¡ãŒã«ãéä¿¡ããŠ9,800éãé ä¿¡ãããå Žåãé ä¿¡çã¯98%ã§ãã
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- éä¿¡ã€ã³ãã©ã«æè¡çåé¡ããããã©ãã
- éä¿¡è ã®è©å€ãã©ãã ãç¶æãããŠããã
é ä¿¡çãæ¹åããæ¹æ³ïŒ
- BillionVerify ã§ã¡ãŒã«ã¢ãã¬ã¹ãéä¿¡åã«æ€èšŒãã
- ããŒãããŠã³ã¹ãããã«åé€ãã
- äžè²«ããéä¿¡ãã¿ãŒã³ãç¶æãã
- é©åãªã¡ãŒã«èªèšŒïŒSPFãDKIMãDMARCïŒãå®è£ ãã
2. ããŠã³ã¹ç
ããŠã³ã¹çã¯ãé ä¿¡ã§ããªãã£ãã¡ãŒã«ã®å²åã§ããããŠã³ã¹ã®ã¿ã€ããçè§£ããããšã§ãåé¡ã蚺æã§ããŸãã
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ããŒãããŠã³ã¹ïŒç¡å¹ãªã¢ãã¬ã¹ã«ããæä¹ çãªé 信倱æããããã®ã¢ãã¬ã¹ã¯ããã«åé€ããå¿ èŠããããŸãã
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- ããŒãããŠã³ã¹ã®å¢å ã¯ãã¹ãã ãã©ããã®å¯èœæ§ã瀺ããããããŸãã
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- äœ¿ãæšãŠã¡ãŒã«ã¢ãã¬ã¹ããããã¯ãã
3. åä¿¡ãã¬ã€é 眮ç
åä¿¡ãã¬ã€é 眮çã¯ãé ä¿¡ãããã¡ãŒã«ã®ãã¡ãã¹ãã ãã©ã«ãã§ã¯ãªããã©ã€ããªåä¿¡ãã¬ã€ã«å±ããã¡ãŒã«ã®å²åãæž¬å®ããŸãã
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- ã¡ãŒã«ã®ã³ã³ãã³ããšãã©ãŒããã
- 賌èªè ã®ãšã³ã²ãŒãžã¡ã³ãå±¥æŽ
- èªèšŒèšå®
- ãªã¹ãã®å質ãšè¡ç管ç
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- èŠæ çãäœãä¿ã€
- ãšã³ã²ãŒãžã¡ã³ãã®é«ã賌èªè ã«éä¿¡ãã
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- ã¡ãŒã«æ€èšŒã§ãªã¹ããã¯ãªãŒã³ã«ä¿ã€
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4. éå°ç
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äŸïŒ10,000éã®é ä¿¡ã¡ãŒã«ãã2,500ã®éå° = 25%ã®éå°çã
æ¥çãã³ãããŒã¯ïŒ
| æ¥ç | å¹³åéå°ç |
|---|---|
| Eã³ããŒã¹ | 15-18% |
| SaaS/ãã¯ãããžãŒ | 20-25% |
| ã¡ãã£ã¢/åºç | 22-27% |
| éèãµãŒãã¹ | 21-24% |
| ãã«ã¹ã±ã¢ | 21-23% |
| éå¶å©å£äœ | 25-28% |
éèŠãªæ³šæç¹ïŒ
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- ç»åã®ãããã¯ã¯éå°ãéå°ã«ãŠã³ãããå¯èœæ§ããããŸã
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- ãšã³ã²ãŒãžã¡ã³ãã¬ãã«ã§ã»ã°ã¡ã³ãåãã
5. ã¯ãªãã¯ã¹ã«ãŒçïŒCTRïŒ
ã¯ãªãã¯ã¹ã«ãŒçã¯ãã¡ãŒã«å ã®å°ãªããšã1ã€ã®ãªã³ã¯ãã¯ãªãã¯ããåä¿¡è ã®å²åãæž¬å®ããŸãã
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| æ¥ç | å¹³åCTR |
|---|---|
| Eã³ããŒã¹ | 2-3% |
| SaaS/ãã¯ãããžãŒ | 3-4% |
| ã¡ãã£ã¢/åºç | 4-5% |
| éèãµãŒãã¹ | 2-3% |
| ãã«ã¹ã±ã¢ | 2-3% |
| éå¶å©å£äœ | 3-4% |
CTRãéå°çãããéèŠãªçç±ïŒ
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- ã¡ãŒã«ããšã«1ã€ã®äž»èŠãªCTAã«å¶éãã
- éèŠãªãªã³ã¯ãã¹ã¯ããŒã«ããã«èŠããäœçœ®ã«é 眮ãã
- ãã¿ã³ã®ã³ããŒãšãã¶ã€ã³ããã¹ããã
6. ã¯ãªãã¯ã»ãã¥ã»ãªãŒãã³çïŒCTORïŒ
ã¯ãªãã¯ã»ãã¥ã»ãªãŒãã³çã¯ãéå°åŸã«ã¯ãªãã¯ãã人ã®å²åãæž¬å®ããã³ã³ãã³ããã©ãã ãæ³šç®ãã¢ã¯ã·ã§ã³ã«å€æãããã瀺ããŸãã
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äŸïŒ2,500ã®éå°ãã500ã®ã¯ãªã㯠= 20%ã®CTORã
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CTORãæããã«ãããã®ïŒ
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- ã¡ãã»ãŒãžãšãªãŒãã£ãšã³ã¹ã®é©åæ§
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- äœãéå°çã ãé«ãCTOR = ä»¶åã®åé¡
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- CTAã®é 眮ãšãã¶ã€ã³ãæ¹åãã
- èå³ã«åºã¥ããŠã³ã³ãã³ããããŒãœãã©ã€ãºãã
7. é ä¿¡åæ¢ç
é ä¿¡åæ¢çã¯ãã¡ãŒã«ãåä¿¡åŸã«ãªããã¢ãŠãããåä¿¡è ã®å²åãæž¬å®ããŸãã
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8. ã¹ãã èŠæ ç
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