ã¡ãŒã«ãã©ãããã©ãŒã ãšã¯ãå€§èŠæš¡ãªã¡ãŒã«ã³ãã¥ãã±ãŒã·ã§ã³ã®äœæãéä¿¡ã管çãåæã®ããã®ããŒã«ãæäŸããå æ¬çãªãœãããŠã§ã¢ãœãªã¥ãŒã·ã§ã³ã§ããã¡ãŒã«ãã©ãããã©ãŒã ã¯ãã¡ãŒã«ãµãŒãã¹ãããã€ããŒïŒESPïŒã®æ©èœãšããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ã賌èªè 管çãã¢ããªãã£ã¯ã¹ãçµ±åã€ã³ã¿ãŒãã§ãŒã¹ã§çµã¿åãããŠããŸããMailchimpãHubSpotãKlaviyoãBrevoãªã©ã®äººæ°ãã©ãããã©ãŒã ã¯ãã¹ã¿ãŒãã¢ããããå€§äŒæ¥ãŸã§ããã©ã³ã¶ã¯ã·ã§ã³ã¡ãŒã«ãããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã顧客ã³ãã¥ãã±ãŒã·ã§ã³ã«æŽ»çšãããŠããŸãã
ã¡ãŒã«ãã©ãããã©ãŒã ã¯ãæåéä¿¡ã§ã¯åŠçã§ããªãèŠæš¡ãŸã§ã¡ãŒã«éçšãæ¡å€§ããããã«äžå¯æ¬ ã§ãããšã³ã²ãŒãžã¡ã³ããšåçãä¿é²ãããããã§ãã·ã§ãã«ãªã¡ãŒã«ããã°ã©ã ãå®è¡ããããã«å¿ èŠãªã€ã³ãã©ãããŒã«ãã¢ããªãã£ã¯ã¹ãæäŸããŸãã ããŒã±ã¿ãŒã«ãšã£ãŠããã©ãããã©ãŒã ã¯ããã€ã¹ãã¡ãŒã«ã¯ã©ã€ã¢ã³ãéã§æ£ãã衚瀺ãããçŸããã¬ã¹ãã³ã·ãã¡ãŒã«ãäœæããæè¡çéå£ãåãé€ããŸããçµã¿èŸŒã¿ãã³ãã¬ãŒãããã©ãã°ïŒãããããšãã£ã¿ãŒããã¹ãããŒã«ããã£ã³ããŒã³äœæãå¹çåããŸããã»ã°ã¡ã³ããŒã·ã§ã³ãšããŒãœãã©ã€ãŒãŒã·ã§ã³æ©èœã¯ãé©åãªãªãŒãã£ãšã³ã¹ã«é¢é£æ§ã®ããã³ã³ãã³ããé ä¿¡ããã®ã«åœ¹ç«ã¡ãŸãã ããžãã¹ã«ãšã£ãŠããã©ãããã©ãŒã ã¯éä¿¡è ã®è©å€ãç¶æããèªèšŒïŒSPFãDKIMãDMARCïŒã管çããå°çšIPãæäŸããããšã§é ä¿¡å¯èœæ§ã確ä¿ããŸãããŸããã³ã³ãã©ã€ã¢ã³ã¹æ©èœãèšå®ç®¡çãèªåãªã¹ãã¯ãªãŒãã³ã°ãéããŠãªã¹ã¯ã軜æžããŸããåææ©èœã¯ROIã蚌æããç¶ç¶çã«ããã©ãŒãã³ã¹ãåäžãããã®ã«åœ¹ç«ã¡ãŸãã
ã¡ãŒã«ãã©ãããã©ãŒã ã¯ããã¹ãŠã®ã¡ãŒã«é¢é£æŽ»åã®äžå€®ãããšããŠæ©èœããŸãããã®äžæ žã§ã¯ãã¡ãŒã«éä¿¡ã€ã³ãã©ïŒSMTPãµãŒããŒãIPããŒã«ïŒã«æ¥ç¶ãããŠãŒã¶ãŒã«ä»£ãã£ãŠã¡ãã»ãŒãžãé ä¿¡ããŸãããã£ã³ããŒã³ãäœæãããšããã©ãããã©ãŒã ã¯ãã³ãã¬ãŒããã¶ã€ã³ãåä¿¡è ã®ã»ã°ã¡ã³ããŒã·ã§ã³ãããŒãœãã©ã€ãŒãŒã·ã§ã³ãã¹ã±ãžã¥ãŒãªã³ã°ãé ä¿¡ãåŠçããŸãã ã»ãšãã©ã®ãã©ãããã©ãŒã ã¯ãAPIãšäºåæ§ç¯ãããã³ãã¯ã¿ãéããŠæ¢åã®æè¡ã¹ã¿ãã¯ãšçµ±åããCRMãECã·ã¹ãã ãããŒã¿ããŒã¹ãã顧客ããŒã¿ãååŸããŠã¿ãŒã²ããã¡ãã»ãŒãžã³ã°ãå¯èœã«ããŸãã賌èªè ã®èšå®ã管çããããŠã³ã¹ãé ä¿¡åæ¢ãèªåçã«åŠçããGDPRãCAN-SPAMãªã©ã®èŠå¶ãžã®æºæ ã確ä¿ããŸãã é«åºŠãªãã©ãããã©ãŒã ã«ã¯ããŠãŒã¶ãŒã®è¡åãæéé å»¶ããŸãã¯ããŒã¿æ¡ä»¶ã«åºã¥ããŠã¡ãŒã«ãããªã¬ãŒããããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³æ©èœãå«ãŸããŠããŸããåæããã·ã¥ããŒãã¯éå°ãã¯ãªãã¯ãã³ã³ããŒãžã§ã³ãåçã¢ããªãã¥ãŒã·ã§ã³ã远跡ããå°æ¥ã®ãã£ã³ããŒã³ãæé©åããããã®æŽå¯ãæäŸããŸãã
ã¡ãŒã«ã¯ã©ã€ã¢ã³ãïŒOutlookãGmailãªã©ïŒã¯å人ã®ã¡ãŒã«ãéåä¿¡ããããã®ãã®ã§ãããã¡ãŒã«ãã©ãããã©ãŒã ã¯å€§ééä¿¡ãããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãå€§èŠæš¡ãªè³Œèªè ãªã¹ãã®ç®¡çã®ããã«èšèšãããŠããŸãããã©ãããã©ãŒã ã¯ãã¡ãŒã«ã¯ã©ã€ã¢ã³ãã«ã¯ãªããã³ãã¬ãŒããã»ã°ã¡ã³ããŒã·ã§ã³ãåæãã³ã³ãã©ã€ã¢ã³ã¹ããŒã«ãªã©ã®æ©èœãæäŸããŸãã
ã¡ãŒã«éä¿¡éãäºç®ãå¿ èŠãªçµ±åãæ©èœããŒãºãèæ ®ããŠãã ãããäžå°äŒæ¥ã¯Mailchimpã®ãããªäœ¿ãããããã©ãããã©ãŒã ã奜ããããããŸããããå€§äŒæ¥ã¯HubSpotãSalesforce Marketing Cloudã®é«åºŠãªãªãŒãã¡ãŒã·ã§ã³ãå¿ èŠãããããŸãããé ä¿¡å¯èœæ§ã®è©å€ãã«ã¹ã¿ããŒãµããŒããäŸ¡æ Œæ§é ïŒè³Œèªè ãããvsã¡ãŒã«ãããïŒãè©äŸ¡ããŠãã ããã
ç¡å¹ãªã¡ãŒã«ãã€ã³ããŒããããšãããŠã³ã¹çãäžæããéä¿¡è ã®è©å€ãæãªããããã©ãããã©ãŒã æéïŒå€ãã®å Žå賌èªè ããšã«èª²éïŒãç¡é§ã«ãªããŸããã¡ãŒã«æ€èšŒã¯ãã·ã¹ãã ã«å ¥ãåã«ç¡å¹ãäœ¿ãæšãŠããªã¹ã¯ã®ããã¢ãã¬ã¹ãåé€ããé ä¿¡å¯èœæ§ãåäžããã³ã¹ããåæžããŸãã
ã¯ããå€ãã®äŒæ¥ã¯ç°ãªãç®çã§ç°ãªããã©ãããã©ãŒã ã䜿çšããŠããŸããäŸãã°ãããŒã±ãã£ã³ã°ã¡ãŒã«çšãšããã©ã³ã¶ã¯ã·ã§ã³ã¡ãã»ãŒãžçšã«å¥ã ã®ãã©ãããã©ãŒã ã䜿çšããŸãããã ããäžè²«ãããã©ã³ãã£ã³ã°ãç¶æããéè€éä¿¡ãé¿ãããã©ãããã©ãŒã éã§ãšã³ã²ãŒãžã¡ã³ããæ£ããåž°å±ãããããã«ãæ éãªèª¿æŽãå¿ èŠã§ãã
EmailVerify ãä»ãã䜿çšããŠã99.9% ã®ç²ŸåºŠã§ã¡ãŒã«ãæ€èšŒããŸãããã