A branded email is a marketing message that incorporates a company's visual identity, including logo, color scheme, typography, and tone of voice. These emails create a consistent brand experience across all customer touchpoints, reinforcing brand recognition and building trust with recipients.
Branded emails increase recognition and trust by presenting a professional, cohesive image. Studies show that consistent branding across channels can increase revenue by up to 23%. When recipients instantly recognize your emails, they are more likely to open, read, and engage with your content. Branded emails also differentiate your messages from spam and generic marketing, reducing the chance of being ignored or marked as junk.
Branded emails start with a well-designed template that reflects your company's visual identity. This includes placing your logo in the header, using brand colors throughout, applying consistent typography, and maintaining your brand voice in the copy. Most email service providers offer drag-and-drop editors to create reusable branded templates that ensure every email maintains visual consistency.
Focus on key elements: logo, brand colors, and consistent typography. Avoid cluttering emails with multiple logos or excessive graphics. The content should remain readable and the call-to-action clear. A good rule is that branding should support, not overshadow, your message.
Yes. Transactional emails like order confirmations and shipping notifications have high open rates. Branding these emails reinforces trust, provides a professional experience, and creates additional touchpoints for brand recognition without being overly promotional.
Use inline CSS styles, test across major email clients like Gmail, Outlook, and Apple Mail, use web-safe fonts with fallbacks, and keep layouts simple with tables rather than complex CSS. Tools like Litmus or Email on Acid can preview your emails across different clients.
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