Bot detection is the process of identifying automated programs (bots) that interact with email systems, signup forms, or web applications. In email marketing, bot detection helps distinguish between legitimate human subscribers and automated scripts that create fake accounts, submit spam signups, or artificially inflate engagement metrics.
Email security encompasses the technologies, protocols, policies, and practices designed to protect email communications from unauthorized access, cyber threats, and data breaches. It involves multiple layers of protection including encryption, authentication protocols like SPF, DKIM, and DMARC, spam filtering, malware detection, and phishing prevention. Effective email security safeguards both inbound and outbound messages, ensuring confidentiality, integrity, and availability of email communications while protecting organizations from financial losses and reputational damage.
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