A burner email is a temporary, disposable email address created to avoid sharing personal information with websites or services. Users typically abandon these addresses after short-term use, making them problematic for businesses building email lists.
Burner emails directly impact your email marketing ROI and sender reputation. When users sign up with disposable addresses, your list fills with contacts who will never engage with your content. These addresses eventually bounce, increasing your bounce rate and potentially triggering spam filters. For businesses offering free trials or gated content, burner emails represent lost opportunities to nurture real prospects.
Burner email services provide temporary addresses that forward messages to a user's real inbox or display them on a web interface. These addresses expire automatically after minutes, hours, or days. Popular providers include Guerrilla Mail, 10 Minute Mail, and Temp Mail. Users create these addresses instantly without registration, use them for one-time signups, then let them expire.
Over 1,000 disposable email domains are actively used, with new ones appearing regularly. Professional email verification services maintain continuously updated databases to detect these domains in real-time.
While you can block most known disposable domains, determined users may find workarounds. The goal is to reduce burner email usage significantly rather than eliminate it entirely. Email verification APIs with disposable detection catch 95%+ of temporary addresses.
Users create burner emails to protect privacy, avoid marketing emails, access one-time content, or test services without commitment. Understanding these motivations can help you design better signup flows that encourage real email usage.
Burner emails that expire become invalid addresses, causing hard bounces when you send campaigns. High bounce rates damage sender reputation and can lead to ISPs filtering your emails to spam for all recipients.
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