🎉 Launch Offer: up to 97.2% OFF credits.See Plans
Email retargeting is a marketing strategy that uses email to re-engage website visitors, past customers, or subscribers who have shown interest but have not converted. By combining website tracking data with email marketing, businesses can send personalized messages based on specific browsing behavior, abandoned actions, or previous interactions.
Email retargeting converts warm leads who already know your brand. These users have demonstrated interest by visiting your site or engaging with your content. Studies show retargeting emails achieve 3-5x higher conversion rates compared to standard promotional emails. Because you are reaching people who have already shown intent, the cost per acquisition is significantly lower. Email retargeting also complements display retargeting by reaching users in their inbox, where attention is more focused than on busy web pages.
Email retargeting works by tracking user behavior on your website using cookies or pixel tracking, then matching that data to email addresses in your database. When a known user visits specific pages, views products, or abandons an action, an automated email is triggered with content relevant to their behavior. This requires integrating your email platform with website analytics and ensuring you have proper consent to send marketing emails. The system identifies users, segments them based on actions, and delivers timely, personalized messages designed to bring them back.
Email retargeting and remarketing are often used interchangeably. However, remarketing typically refers to display ads shown to past visitors across the web, while email retargeting specifically uses email to re-engage those users. Both strategies target users based on past behavior, but they use different channels.
Timing depends on the action. For cart abandonment, sending within 1-3 hours typically performs best. For browse abandonment, 24 hours is common. For pricing page visitors, consider waiting 1-2 days to avoid appearing pushy. Always test timing with your specific audience.
Email retargeting is legal under GDPR if you have proper consent. You need explicit permission to send marketing emails and must clearly explain how you use tracking data in your privacy policy. Users must be able to opt out easily. Ensure your data collection and email practices comply with regional privacy laws.
Key metrics include open rate, click-through rate, conversion rate, and revenue per email. Compare these against your standard email campaigns. Also track the recovery rate for specific actions like cart abandonment. Monitor unsubscribe rates to ensure your frequency is not causing fatigue.
Start using EmailVerify today. Verify emails with 99.9% accuracy.
