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Autopilot is an automated email scheduling and sending feature that delivers messages based on predefined triggers, timing rules, or subscriber behavior. It enables marketers to create set-and-forget campaigns that nurture leads, onboard users, and maintain engagement without manual intervention.
Autopilot removes the burden of manually sending time-sensitive emails, ensuring consistent communication with your audience. It maximizes deliverability by spreading sends across optimal time windows and avoiding sudden volume spikes that trigger spam filters. Companies using email automation see 320% more revenue from automated emails than non-automated campaigns, making autopilot essential for scaling email programs.
Autopilot systems use triggers and conditions to automatically send emails at optimal times. You define the entry criteria (such as a new signup, purchase, or specific date), set the email sequence and timing delays, and the system handles delivery automatically. Most autopilot tools integrate with your CRM or email platform to track subscriber behavior and adjust sending based on engagement patterns, time zones, and deliverability metrics.
Autoresponders typically send a single email in response to an action, while autopilot manages complex multi-step sequences with conditional logic, timing rules, and branching paths based on subscriber behavior.
Most effective sequences contain 3-7 emails spaced over 1-4 weeks. The optimal number depends on your goal - welcome sequences often use 3-5 emails, while nurture campaigns may extend to 10 or more messages over several months.
Poorly configured autopilot can damage deliverability if it sends to invalid addresses or overwhelms recipients. Always verify your email list, set reasonable sending limits, and include easy unsubscribe options to maintain good sender reputation.
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