Sendinblue (Brevo): Email Marketing Platform Guide

Definition

Sendinblue (now rebranded as Brevo) is a comprehensive digital marketing platform that offers email marketing, SMS campaigns, marketing automation, CRM, and transactional messaging services. Founded in 2012, it serves businesses of all sizes with tools for creating, sending, and optimizing marketing campaigns across multiple channels including email, SMS, WhatsApp, and chat. The platform combines marketing automation capabilities with audience segmentation, A/B testing, and detailed analytics to help businesses build stronger customer relationships.

Common Use Cases

Newsletter campaigns for engaging subscribers with regular content updates

Transactional emails for order confirmations, shipping notifications, and receipts

Marketing automation workflows for lead nurturing and customer onboarding

SMS marketing campaigns for time-sensitive promotions and reminders

Abandoned cart recovery sequences to recapture lost sales

Customer re-engagement campaigns for inactive subscribers

Event-triggered emails based on website behavior or purchase history

Multi-channel campaigns combining email, SMS, and WhatsApp outreach

Why Sendinblue Matters

Sendinblue matters because it democratizes access to enterprise-level marketing tools for small and medium businesses. Unlike platforms that charge based on contact list size, Sendinblue prices by email volume, making it more affordable for businesses with large but less frequently contacted subscriber bases. This pricing model allows growing companies to maintain their full contact database without escalating costs. The platform's multi-channel approach addresses the modern reality that customers interact with brands across various touchpoints. By unifying email, SMS, WhatsApp, and chat under one roof, marketers can create cohesive customer journeys without juggling multiple tools. This consolidation reduces complexity, saves time, and provides a single source of truth for customer data. For businesses concerned about data privacy, Sendinblue's European headquarters and GDPR-compliant infrastructure offer peace of mind. The platform includes built-in consent management, data processing agreements, and compliance features that help businesses meet regulatory requirements while maintaining effective marketing operations.

How Sendinblue Works

Sendinblue operates as a cloud-based SaaS platform that centralizes all marketing communication channels in one interface. Users can import contact lists, segment audiences based on behavior and demographics, and create campaigns using drag-and-drop email builders or pre-designed templates. The platform connects to your website and apps through APIs and integrations to track user behavior and trigger automated workflows. The marketing automation engine allows businesses to set up complex workflows based on triggers like email opens, link clicks, website visits, or purchase behavior. When a trigger condition is met, Sendinblue automatically sends personalized messages through the appropriate channel. For transactional emails like order confirmations or password resets, the platform provides dedicated SMTP infrastructure with high deliverability rates. Sendinblue also includes a built-in CRM system that stores contact information, interaction history, and engagement metrics. This data feeds into segmentation tools that help marketers target specific audience groups with relevant content. Real-time analytics dashboards display campaign performance including open rates, click rates, conversions, and revenue attribution.

Best Practices

Segment your audience based on engagement levels, preferences, and behavior patterns

Use A/B testing to optimize subject lines, send times, and content variations

Set up automation workflows for welcome series, lead nurturing, and re-engagement

Monitor deliverability metrics and maintain list hygiene by removing inactive contacts

Personalize content using dynamic fields and conditional content blocks

Integrate with your CRM and e-commerce platform for unified customer data

Comply with GDPR and CAN-SPAM by implementing proper consent management

Use dedicated IP addresses for high-volume senders to protect sender reputation

Frequently Asked Questions

Is Sendinblue the same as Brevo?

Yes, Sendinblue rebranded to Brevo in May 2023. The platform retained all its features and functionality while expanding its positioning as a comprehensive CRM suite beyond just email marketing. Existing users experienced no changes to their accounts or data during the transition.

How does Sendinblue pricing compare to other email platforms?

Sendinblue uses volume-based pricing rather than charging by contact list size. This makes it more affordable for businesses with large subscriber bases who don't email frequently. The free plan includes 300 emails per day with unlimited contacts, while paid plans start at around $25/month for higher sending volumes.

Can Sendinblue handle transactional emails?

Yes, Sendinblue provides robust transactional email infrastructure through its SMTP relay and API. This includes order confirmations, password resets, shipping notifications, and other triggered emails. Transactional emails are sent through dedicated servers with high deliverability rates and real-time tracking.

Does Sendinblue integrate with e-commerce platforms?

Sendinblue offers native integrations with major e-commerce platforms including Shopify, WooCommerce, Magento, and PrestaShop. These integrations sync customer data, purchase history, and enable automated campaigns like abandoned cart recovery, post-purchase follow-ups, and product recommendations.

Sendinblue

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