Preview Text: Yeh kya hai aur opens kyun badhata hai

परिभाषा

Preview text email inbox views mein subject line ke saath dikhaya jane wala text ka snippet hai, jo recipients ko email kholne se pehle uski content ki jhalak deta hai. Preheader text ke naam se bhi jana jata hai, yeh element aamtaur par subject line ke baad dikhai deta hai aur email client aur device ke hisaab se 35 se 140 characters tak ho sakta hai. Jab explicitly set nahi kiya jata, email clients automatically email body se pehla visible text le lete hain, jo unintended ya unprofessional preview content mein result kar sakta hai.

Common use cases

Character limits ki wajah se truncated subject lines ko extend karna

Time-sensitive offers ya countdown information ke saath urgency add karna

Recipient names ya custom data ke saath inbox appearance personalize karna

Subject mein mention na kiye gaye key benefits ya value propositions highlight karna

Curiosity gaps create karna jo recipients ko open karne aur zyada jaanne ke liye compel karein

Specific discount percentages ya codes ke saath promotional offers reinforce karna

Review counts ya customer testimonials jaisa social proof provide karna

Subscribers ko reading prioritize karne mein madad karne ke liye newsletter content summarize karna

Preview text kyun important hai

Preview text directly email open rates ko impact karta hai recipients ko subject line se aage additional context provide karke. Studies dikhate hain ki optimized preview text wale emails default ya missing preview text wale emails ke comparison mein 10-30% open rate improvements dekh sakte hain. Crowded inboxes mein jahan recipients split-second mein decide karte hain ki kaun se emails kholne hain, preview text valuable real estate ki tarah serve karta hai readers ko convince karne ke liye ki aapka email unke time ke worth hai. Open rates ke alaawa, preview text aapki sender reputation aur overall email deliverability ko affect karta hai. Professional, intentional preview text recipients (aur spam filters) ko signal karta hai ki aapke emails legitimate aur well-crafted hain. Conversely, jo preview text unsubscribe links, image alt text, ya "view in browser" messages display karta hai woh poor first impression create karta hai aur higher unsubscribe rates ya spam complaints mein contribute kar sakta hai. Preview text A/B testing aur campaign optimization mein bhi strategic role play karta hai. Different preview text variations test karke jabki subject lines constant rakhte hue, marketers is element ke impact ko isolate kar sakte hain aur data-driven best practices develop kar sakte hain. Yeh granular testing capability preview text ko email marketing performance mein continuous improvement ke liye ek powerful lever banati hai.

Preview text kaise kaam karta hai

Preview text aapke email ke HTML code mein ek hidden ya semi-visible element ki tarah function karta hai. Jab aap email bhejte hain, recipient ka email client designated preheader content scan karta hai ya, agar absent hai, toh email body mein pehla text extract karta hai jo use milta hai. Yeh text phir inbox mein subject line ke saath dikhai deta hai, ek two-line preview create karta hai jo recipients ko decide karne mein madad karta hai ki email kholna hai ya nahi. Preview text implement karne ke liye, marketers typically email body ke bilkul shuru mein, kisi bhi visible content se pehle, ek hidden span ya div element add karte hain. Is element mein desired preview text hota hai aur ise style kiya jata hai taaki email kholne par invisible ho (zero font size ya background color se match karne jaisi techniques use karke). Zyada advanced implementations mein preview text ke baad whitespace padding include ki jaati hai taaki email clients additional body content append na karein. Display length email clients mein significantly vary karti hai. Gmail desktop par approximately 100-140 characters dikhata hai lekin mobile par sirf 40-90. Apple Mail around 80-100 characters dikhata hai, jabki Outlook 35-50 characters dikhata hai. In variations ko samajhna marketers ko preview text craft karne mein madad karta hai jo pehle 40 characters mein key message deliver kare jabki additional characters use karke un clients ke liye supplementary information provide kare jo zyada display karte hain.

Best practices

Mobile compatibility ke liye sabse important information pehle 40 characters mein rakhein

Information density maximize karne ke liye subject line repeat karne ki jagah complement karein

Opens encourage karne ke liye clear value proposition ya benefit statement include karein

Relevance aur engagement badhane ke liye first name jaisi personalization tokens use karein

Unwanted content appear hone se rokne ke liye preview text ke baad whitespace padding add karein

Campaigns bhejne se pehle major email clients mein preview text rendering test karein

'View in browser' ya other generic link text se shuru karne se bachein

Specific deadlines, limited quantities, ya exclusive access messaging ke saath urgency create karein

Frequently Asked Questions

Preview text ki ideal length kya hai?

Mobile devices par visibility ensure karne ke liye core message ke liye 40-50 characters aim karein, lekin desktop clients ke liye total 100-140 characters tak likhein. Sabse compelling information pehle rakhein, kyunki lambi preview text chhote screens par truncate ho jayegi.

Agar main preview text set nahi karta toh kya hoga?

Agar aap explicitly preview text set nahi karte, email clients automatically aapki email body mein mila pehla text display karenge. Iska result aksar navigation links, alt text, ya 'View in browser' messages display hona hota hai, jo unprofessional lagta hai aur valuable inbox real estate waste karta hai.

Kya preview text ko subject line repeat karni chahiye?

Nahi, preview text ko aapki subject line duplicate karne ki jagah complement karna chahiye. Ise new information add karne, teaser expand karne, ya additional context provide karne ke liye use karein jo recipients ko aapka email kholne ke zyada reasons de.

Main email body se preview text kaise hide karun?

Preview text element ko hide karne ke liye CSS use karein display:none, font-size:0, ya background se match karne wala color jaisi properties set karke. Additionally, apne text ke baad non-breaking spaces ya zero-width characters add karein taaki email clients subsequent body content ko preview mein pull na karein.

Preview text